What we collect, and what we don't.

Last updated November 7, 2026

Two kinds of people use Lineup

Shops, who create accounts and run their calendar, and clients, who book an appointment at a shop. This policy covers both.

What we collect from shops

Your name, email, password (stored only as a salted hash), shop name, address, phone, hours, services, staff names, and your subscription status. If you connect Stripe or Square we store the account or merchant identifier and, for Square, encrypted access tokens so deposits can be created on your behalf. We never see or store card numbers.

What we collect from clients

The name and mobile number a client types when booking, an optional email, any notes they add, and the appointment itself. Shops may add their own notes about a client. This information is visible to the shop the client booked with and to nobody else. Lineup does not run a marketplace, does not build profiles across shops, and does not use client data for advertising.

How we use it

To run the service: show the calendar, prevent double bookings, send booking confirmations when an email is given, let clients manage their appointment, bill shops, and keep the service secure. That's it.

Who else sees it

Service providers that host and run Lineup: Vercel (hosting), Neon (database), Stripe and Square (payments, only if a shop connects them), and Resend (email delivery). Each processes data only to provide its service to us. We do not sell personal information and we do not share it with advertisers.

Cookies

One session cookie keeps a shop signed in. The public booking page sets no tracking cookies. We do not run third-party analytics or ad pixels.

Keeping and deleting

Data is kept while a shop's account is open. A client can ask the shop to delete their record, or email us and we will route the request. When a shop closes its account, its data is deleted within 30 days of the export window ending.

Your rights

You can ask what we hold about you, ask us to correct or delete it, or object to how we use it. California residents have these rights under the CCPA; we honor them for everyone. Email hello@letslaunch.co.

Changes

If this policy changes in a way that matters, we will email shop owners before it takes effect.

Who to contact

Let's Launch, a brand of Project Array LLC, Los Angeles, California. hello@letslaunch.co.